ATV-STOREAndroid TV App Store
A private app store for Android TV operators, IPTV resellers, and app publishers. Host your APK URLs, hand out a 6-digit PIN, and your users install your catalog in one click — no Google Play Store, no public listing.
Your own catalog, your rules
- One-click install. Users tap once on the remote — no ADB, no manual sideloading, no friction.
- 6-digit PIN access. Your catalog stays private; only people with your PIN can see it.
- Custom categories. Organize the catalog the way your audience thinks about it — not ours.
- Auto updates. Push a new build and every device picks it up automatically.
- Update alerts. Notify users the moment a new version drops so nobody runs a stale build.
- REST API. Manage apps programmatically via
/api/v1for CI/CD pipelines.
Works across the Android TV ecosystem
If it runs Android TV or Fire TV, your catalog installs on it.
- Fire TV Stick
- Fire TV Cube
- NVIDIA Shield
- Google TV
- Android TV boxes (7.0+)
- Android phones & tablets
How it works
Create an account
Sign up in seconds and get a 6-digit PIN — the key to your private catalog on Android TV and Fire Stick.
Register your APKs
Point each app at the URL where you host the binary. We never store your APK — we just pass the download URL to the companion app.
Your users install
They open the ATV Store companion app, type the PIN, and your catalog appears. One-click install. Done.
Why a private store instead of the Play Store?
The Play Store is built for public, reviewed apps. ATV Store is for everything else — internal tools, beta builds, regional apps, and catalogs you'd rather keep off a public listing.
Public & reviewed
- Every app is publicly listed and searchable
- Review queues delay each release
- Policy changes can pull your app down
- No control over who can install it
Private & instant
- Catalog is private to people with your PIN
- Publish a new build in seconds — no review
- You decide what's listed and for how long
- Rotate the PIN to revoke access instantly
Android TV App Store FAQ
Do you host the APK files?
No. We store your app metadata and the URL you point us at; your binaries stay on your own hosting. The companion app downloads them directly.
What is the 6-digit PIN for?
Each workspace gets a unique 6-digit PIN. Users enter it once in the companion app to unlock your private catalog. You can rotate it at any time and the old one stops working immediately.
Do I need the Google Play Store?
No. ATV Store distributes apps outside the Play Store — there's no review process and no public listing. Your catalog is private to PIN holders.
Is there an API?
Yes — a REST API at /api/v1 with API-key auth, so you can add, update, and remove apps from CI/CD.
Related pages
Ready to launch your Android TV app store?
Create your private catalog and hand out your first PIN in minutes.